After some back and forth with Andrew the Wonder Intern and Alex (my go-to graphic designer), we’ve put together a couple of ad templates that I can use online:

We’ve got a mix of different images I can use for different purposes. Also a couple of different styles so that people aren’t seeing the same image over and over.

You may, perhaps, notice a certain similarity with the ad templates used by another candidate. I’m not going to lie – we looked at a bunch of different options, political and otherwise. When we saw this one, everyone pretty much said, “Whoa, that’s a fantastic layout.”

I’m an engineer at heart – I’m interested in solving problems. Originality is secondary. In fact, a lot of the time, trying to be original for originality’s sake can work against you. There’s only so many shapes for a wheel, for instance… or for a Facebook ad.

In this case, the problem was, “How can I get my name and a brief message out there in a visually appealing way?” and the answer was “Oh, look, here’s a format that works really well!” No need to reinvent the wheel.

So there you have it. Keep an eye out for new social media ads appearing soon!